Patta #SSS team, which consists of Art Directors Ace Dia and Violette Esmeralda, has recently unveiled their newest editorial dedicated to the streetwear brand’s Fall/Winter 2017 collection.
Unlike the previous ones, this season’s #SSS editorial consists of an all-female mixtape and a psychedelic video to go with it. Together, they make one multisensory and not to mention trippy journey. As the team says in an accompanying write-up, it’s either an “absolute feast” or “visual assault;” there’s just no in-between.
Now that we’ve warned you, watch the video for yourself:
Featuring models dancing around in Patta’s Fall/Winter 2017, the video is meant to be a medium for the ladies to present femininity in their own ways. “Clothes might make a man but a woman, a woman makes them hers,” the team reasons. And we couldn’t agree more.
Meanwhile, the mixtape is made in collaboration with Dutch artist Mila van der Linden, DJ Vic Crezée and Amsterdam’s own center of vogue and waacking, House of Vineyard. Together, they have come up with a woman-only mixtape that includes tracks by the likes of M.I.A., Lil Kim and Rihanna.
The Fall/Winter 2017 collection is already available in stores and online since November 10. The Patta #SSS project itself has been around since 2013. Comprising woman-focused editorials, the project aims to appease the men's brand's unexpectedly large female following.